Hix Graphics Blog

Personalization Equals Profits, Production Challenges

May 15, 2018 10:34:50 AM / by Henri Coeme posted in SubliPro Conveyor Oven, Sublimation Industry, Personalization


Mass customization has always been the dream achievement of an industry that grew on mass production of promotional and decorative items. Indeed, once customized, the value of products in the eyes of the single customer increases substantially. But, the trade off in production efficiency has long been too expensive. However, times they are a-changing.

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