Creating the perfect sublimated mug is not the act of performing one step flawlessly; it’s the culmination of a process that includes doing many steps correctly and learning the mishaps to avoid. Because so many things can go wrong along the way, it’s essential to know what to look for and the tips to follow to ensure success. Most of the issues are rooted in the three most important elements of the process: heat, time and pressure.
Mass customization has always been the dream achievement of an industry that grew on mass production of promotional and decorative items. Indeed, once customized, the value of products in the eyes of the single customer increases substantially. But, the trade off in production efficiency has long been too expensive. However, times they are a-changing.